Old Spice Back Again

Old spice are back with their latest set of adverts. These latest 3 they have outsourced the directing to Tim and Eric form the Tim and Eric Awesome Show (of adult swim fame).

The concept behind these ads is that Old Spice is so powerful it sells itself in other peoples commercials, which appears to be true in the ads below. One for Bounce Dryer Bar, another for Charmin Freshmates , the third however is a bit more traditional with actor Terry Crews shouting and flexing. A great concept and very clever from Procter & Gamble squeezing 2 products into 1 Superbowl ad!

On the bottom you can see "mind blown" released on the 11 Jan and already with over 3M views. Old spice have obviously still got it and have set a very high benchmark for social video campaigns.

Check them out below.


Bounce


Chramin


Vending Machine


Mind Blown

Ultimate Tazer Ball!!

Sooo, here is the newest extreme team sport sweeping across America. There are 4 players per side all armed with full on Tazers, not the kind that shoot, more the cattle prod style. These weapons emit a shock equal to that of a 110 volt wall socket. I've read that its not the pain that incapacitates the victim alone the transfer of energy causes the muscle to tense to the point of paralysis, this can cause the victim to lose use of his muscles properly for several minutes. The shock also hinders the nerve impulses that control the muscle, when the nervous system is overcome the victim will lose balance.

The idea of the game is to trow or carry a 24 inch ball into the standard football (soccer) sized goals at either end of the 200' X 85' rectangular playing field. Players can only taze those in possession of the ball. The players endure this punishment for 3 rounds of 7 minutes (21 minutes total game play) with unlimited substitutions, a lot like Hockey. 3 Refs control the game but who knows what's a foul when there is a foul?

If you fancy catching a match the next ones in Bankok Thailand on the 2nd & 3rd March

For the official website and rule book visit the UTB website.