The concept behind these ads is that Old Spice is so powerful it sells itself in other peoples commercials, which appears to be true in the ads below. One for Bounce Dryer Bar, another for Charmin Freshmates , the third however is a bit more traditional with actor Terry Crews shouting and flexing. A great concept and very clever from Procter & Gamble squeezing 2 products into 1 Superbowl ad!
On the bottom you can see "mind blown" released on the 11 Jan and already with over 3M views. Old spice have obviously still got it and have set a very high benchmark for social video campaigns.
Check them out below.